MEDIA RELEASE: The AAP must revert before it's too late

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The Australian Associated Press (AAP) must reverse any and all changes to its logo before it’s too late. Since the dawn of the fossil fuel guzzlers, the AAP used an eye-pleasing and crowd-calming logo (pictured below) fit for the supposed only independent newswire service in Australia. 

A good newswire needs a good logo. Why did the AAP change theirs?
In January 2025, the AAP had the gall to “update” their logo. Like most so-called improvements to logos, these changes turn a logo worthy of the Louvre to street-side trash worthy for London.

 

The current logo of the AAP

The old logo of the AAP in all of its glory

 Their new logo lacks the creativity, journalistic integrity and care that the old logo possessed. Since it is just text, the viewer is given nothing to imagine. They are told, not shown, that this is the AAP.

The old logo, with the shades of blue, depict trust and honesty. Best of all, the thinner letters reflect the AAP’s dedication to integrity.

Unlisted Thoughts hereby calls on the AAP to revert the changes henceforth—immediately. 

The longer they wait, the harder it will become to fix this problem.
This current logo (if it can called that) is simply not on.

Logos are part of a company’s identity. The current logo suggests the AAP is flat, boring and full of misinformation. If the AAP maintains it, they will suffer reputational damage.

The AAP must bring back the old before it’s too late.

Avid newswire reader and former transport boss Joe Hailen said:

 “That’s it. I’ll switch to The Australian.”

Journalism fanatic and consultant Major Smithers Wagemans (Ret’d) said:

“That logo is fit for the trash they print on Sunday. I expect more from my newswires.”

Man not associated with UNICEF Ron Jędrzejewicz said:

“AAP is about using power and resources ethically and responsibly. It’s about putting the needs and interests of the people we serve at the centre of decision-making, and ensuring the most appropriate and relevant outcomes for them, while preserving their rights and dignity and increasing their resilience to face situations of vulnerability and crisis.”

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Media Contact: Andy Fisher